Lena Situations is best known for her “it girl” role in fashion. She is a 24-year-old French content creator who regularly collaborates with brands such as Dior. In 2021, she was a leading voice in luxury fashion; according to, Needless To Say, her immense influence on the industry is evident.
One glance at Mahfouf’s Instagram, followed by more than 3.5 million people, shows how busy she is and why it was difficult to schedule an interview. Mahfouf challenges what it means for a social media superstar by attending major Paris Fashion Week events and publishing a self-help guide for Gen Z called Always Plus.
Mahfouf was born in Paris and raised there. She knew her love for fashion and entertainment from an early age. She studied abroad for a semester at Baruch College in New York City. This was achieved through multiple student jobs. While reminiscing about her roles as a community manager at a fashion brand and a member of a movie theatre team, she describes how she was “Anne Hathaway” in The Devil Wears Prada. “I ran everywhere carrying everyone’s coffee in me.”
While Mahfouf lived in Manhattan with six other roommates, Mahfouf’s YouTube channel began to gain popularity. She says that people began to recognize her when she returned from France. She tells me that she didn’t realize people liked her videos.
Because Mahfouf is an influential global figure, it has given her incredible opportunities, such as being on the French Forbes’ 30-under-30 list and profiled by The New York Times. Below she discusses the importance of diversity within the fashion industry, social media’s power, and her favorite part about being a model.
When was your first interest in fashion or entertainment?
My mother was a designer. My mother was a designer when I came home from school. There were many fabric scraps in my living room because she was creating big dresses for circus elephants. My blogging journey was the beginning of my journey. Bloggers were very popular in high school, so I created my blog. Because I didn’t want French people to see it, I wrote in English. It wasn’t very comfortable.
After that, I switched to YouTube. I used to do fashion hauls and styling ideas. Talking about fashion was difficult. Fashion brands didn’t want YouTubers to associate with them. They didn’t find it classy enough, and their art would be easily accessible to everyone. The platform started to change, and luxury fashion houses began changing how they communicated.
What are some of the most memorable moments in your career?
I love all the fashion shows. Many of us used to skip school to be able to attend the Dior fashion show. We also watched the VIPs walk by the outside to see their outfits. Sometimes we were able to get into the show. It’s great to be getting invitations with my name on them.
What are you most proud of about being part of Gen Z?
The conversations that this generation has on social media are amazing. There have been discussions about diversity, gender, sexuality and freedom of speech and thought. Because older generations manage traditional media, these conversations are more important than ever. Social media platforms such as Instagram and Twitter will never allow us to remove freedom of speech. They’ve allowed underrepresented groups to have a platform.